Each search engine is likely to have its own particular criteria
for rankings, so it's important to cultivate unique strategies
rather than an all-encompassing plan. Spamming
and submitting the same information repeatedly will not earn
you a top position and is likely to get you discounted completely.
That's why so-called free automatic submission services are
not worth it. Approach them with caution.
Suppose you want users searching for "northumberland bed
and breakfasts" to find your site among the first 20 sites
retrieved. Simply adding, removing, or changing a few sentences
on your homepage can alter the way search spiders index your
site. The higher the listing appears on the result pages,
the more confident the search engine is that the site listed
matches the search query that was entered. The rating is generated
by an algorithmic equation that measures the site against
the concept described in the query.
Simple design tip: relegate unrelated topics to subsidiary
pages. If you're advertising your northumberland bed and breakfast,
don't use the homepage to emphasize price, the way the sea
looks from a bedroom window, or your famous local sausages.
Instead, emphasize bed, breakfast, northumberland, and holiday/vacation,
or something similar.
is 'Spamming' and could it help get my position higher?
Yes it could, but the risk is too great. Spamming techniques
are various, and the term is most commonly used to describe
the process of sending unsolicited e-mails (the term Spam
came from a song made famous by the British comedy show, Monty
Python's Flying Circus).
In the context of search engines, it is used to describe
any deliberate attempt to manipulate search engine indexing,
to gain an unfair advantage over your competitors.
An example could be the repetitive use of keywords in your
body text, masked from the viewer by setting the text color
to the same color as the background, or repetitive submission
of the same pages to the same search engine.
Search engine programmers are wise to the techniques of spammers,
and will drop your site from their listing if you are caught.
There are always legitimate ways to reach a good result, they
sometimes take a little longer! See also Criteria